- After You offers brownies, pancakes and cheesecake in cafes
- China’s Haidilao, Chipotle are next-best restaurant performers
The world’s best-performing restaurant stock this year comes from the home of “tom yum goong” soup and pad thai. But Thailand’s After You Pcl isn’t about spicy red peppers or curry, instead it sells brownies, pudding and elaborate pancakes.
“After You has very high growth potential based on its strong brand in the domestic market and overseas expansion plans,” said Poramet Tongbua, an analyst at Bualuang Securities Pcl. “The upcoming earnings results will give an indication of the level and pace of upside potential.”
After You’s rally has helped propel the company to become the biggest in Thailand’s Market for Alternative Investment, the stock exchange’s second-tier board for 161 small- and medium-sized firms. With a slogan of “there’s always room for dessert,” After You opened its first outlet in 2007, and now has 36 stores nationwide. It specializes in desserts and pastries including brownies, puddings and cheesecake, and serves pancakes with fruit and nuts all day.
Thailand’s landscape is crowded with coffee shops and cafes selling sweets. Aside from international giants Starbucks Corp. and McDonald’s Corp., some of the country’s richest people — including billionaires Charoen Sirivadhanabhakdi, Dhanin Chearavanont and William Heinecke — have invested in retail cafe businesses to capitalize on Thailand’s expanding middle class and urbanization.
Thailand isn’t alone with its interest in cafes. Manila-based Jollibee Foods Corp. said Wednesday that it would spend $350 million to buy Coffee Bean & Tea Leaf, the biggest acquisition by Southeast Asia’s largest restaurant company. Jolibee shares fell for a seventh day in a row on Wednesday.
After You’s “core profit” in the second quarter probably more than doubled from a year earlier to a quarterly record on higher sales of take-home products, according to a Bualuang Securities’ report. About 96% of revenue last year came from cafe sales, including take-home orders, with the rest from catering and “pop up” events.
It opened 10 new outlets in the first half of this year, four of which were in cities outside of Bangkok, owing to “high purchasing power in up-country malls and areas,” according to its website. After You also said it will open its first overseas franchise store, in Hong Kong, by the end of the year.