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profit margins

Wendy’s Pretzel Burger Isn’t Just About Taste – NYTimes.com

NEW YORK — All the online buzz aside, there’s another reason why Wendy’s impending rollout of a pretzel burger has the fast-food chain excited: the profit margins. The Associated Press reported in January that the fast-food chain was testing the “Pretzel Bacon Cheeseburger” in select locations including Miami. Then an …