Never have we been so excited about putting our tray tables in the full upright and locked position.
In this brand-new spot produced for Air New Zealand, youâ€™ll see the usual suspects: There are the attractive, diverse, impeccably groomed flight attendants; the mild-anxiety-inducing notifications about life vests and air masks; and the admonitions to search for the nearest exit.
But those warnings and instructions do seem to come off a lot less mild-anxiety-inducing when set to thumping techno, bathed in multi-colored lights, and chirped out by the ever-perky Richard Simmons, the health and fitness guru extraordinaire, who stars in the video and is accompanied by dancing extras Ã la the Sweatinâ€™ to the Oldies series.
Youâ€™ll want to keep an eye out for 2:38, where Simmons, after chiding a gadget geek about his use of electronics, plants a smooch on said geekâ€™s cheek. Too cute.
Air New Zealand is calling the vid a â€œRichRollâ€ and positioning itself as the kind of â€œhigh-energy airlineâ€ that can stand up to a video of this caliber. The spot was produced by .99, Air New Zealandâ€™s chief creative agency.